Calling open minds & daring spirits.

When design is unafraid, it can actually change the world.

I'm Bianca DiPietro — designer, educator, and the best combination of experience and audacity you're going to find. Mentorship, branding, websites, and marketing collateral. Let's build something brave.

I currently lead the Marketing Design team at Jane App, overseeing brand identity, campaigns, creative storytelling, and experiential design. I also teach on a sessional basis at York University and the University of Toronto, helping the next generation of designers think bigger, take risks, and push creative boundaries.

Previously, I was Creative Lead & Head of Design at HelloFresh Canada, leading creative across both HelloFresh and Chefs Plate. Before that, I spent several years in post-secondary education, including as Program Coordinator and Professor of Humber College’s Advanced Graphic Design program.

Since 2011, I’ve also run my own freelance design practice, partnering with brands, founders, and ambitious humans looking for creative work with personality.

I hold both a Bachelor and Master of Design and have spent my career exploring branding, typography, digital experiences, storytelling, and creative systems.

Outside of work, I’m a coder, donut enthusiast, data visualization nerd, half-marathon runner, charity rower, and former roller derby skater. I’m endlessly inspired by bold branding, weird ideas that somehow work, beautifully organized Figma files, and people who care deeply about what they create.

You're not hiring a vendor — you're getting someone who genuinely cares about making something that matters. Choose a package below or reach out to build something completely custom.

Gorgeous, strategic websites that feel like you at your absolute best — built to convert, mobile-ready, and designed to work as hard as you do.

Full Custom Build

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Talk

One-time project fee

Complex builds, e-commerce, custom functionality, or something that doesn't fit a box. If you can dream it, we can build it.

✓ Unlimited pages
✓ E-commerce or booking systems
✓ Custom animations & interactions
✓ Third-party API integrations
✓ Ongoing retainer available
✓ Dedicated launch support

Your brand is not your logo. It's the feeling someone gets before they've read a single word. I build visual identities that are bold, intentional, and unmistakably you.

Full Brand Suite

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Talk

One-time project fee

Brand identity plus all the print and digital collateral to launch or relaunch at full force — everything in one cohesive project.

✓ Complete brand identity
✓ Custom marketing collateral
✓ Packaging design (if needed)
✓ Brand activation strategy
✓ Printer-ready production files
✓ Ongoing brand support retainer

Print and digital materials that make people stop, look twice, and reach for their phone. Design that earns attention because it deserves it.

Campaign Design

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Talk

One-time project fee

A complete campaign — from concept to every single deliverable. Big launches, product rollouts, event materials, OOH, and more.

✓ Campaign concept & strategy
✓ Unlimited deliverables
✓ OOH / large format advertising
✓ Digital ad suite (all sizes)
✓ Print production management
✓ Post-campaign reporting support

Whether it's a mentorship session, a bold new brand, a website that actually works, or collateral that turns heads — bring the idea and let's get moving. Together.